2021-10-21

Global “Public Relations” Fountainhead of COVID19 Propaganda.

The governments around the world have taken something that was not theirs, OUR FREEDOMS, and they’ve done it all with INTENTIONALLY false pretenses.

People ask, how do all the health authorities around the world depict the same sort of fear and the same sort of measures in complete unison, but it’s the only way to implement a global psychological operation against 7 billion people simultaneously.

It is important to note, the globalists fear intelligent, well educated people. From the document we are about to study closely;

“the group who is most likely to purposefully choose to not vaccinate are highly educated” “who have read the primary literature themselves, and they’re correctly interpreting it, so it’s not a misunderstanding.”

THEY KNOW WE ARE CORRECT, AND THE FOLLOWING ARE THE PLAYBOOKS TO SHUT US DOWN.

Meet the Global COVID19 Propaganda Fountainhead of Rockefeller Foundation’s “Message Handbook Covid-19 Testing and Tracing,”. This September, 2020 Rockefeller handbook from the Rockefeller Foundation website.

As all Rockefeller Foundation white papers, the United Nations followed suite by publishing the propaganda as “Guide to COVID-19 vaccine communications : a PRactioner’s guide to the principles of COVID-19 vaccine communications” December, 2020.

The public face of these “guidance’s” appeared as Share Verified,

Let’s being with the public face of the handbook, Share Verified. shareverified.com is a one stop propaganda shop for those who want to tow the line of the United Nations and big pharma. Published in November, 2018…

From the horses mouth:

“You’re engaging right now in the biggest project of social collaboration the world has seen. Bigger than the moon landing, than the Olympics, than the building of the tallest skyscraper or longest bridge. Billions of people are working together – the doctor on the other side of the country. The parent homeschooling their child. The scientist working on the vaccine. The nurse working around the clock. You, reading this. Working towards one common goal: to look after each other.

“In this crisis, sharing trusted and verified information will help keep everyone safe, while misinformation can put lives in danger. If you want to make sure the content you’re sharing helps the world, sign up to receive Verified content, and always look out for the Verified tick.”

“The pandemic cannot become a ‘media extinction event’: UN Secretary-General

“Over the past year it has become evident that efforts to tackle the COVID-19 pandemic have been undermined by a concurrent global “infodemic.” It has also become clear that public interest media have become more needed and yet more threatened than ever.”

That’s right, Share Verified is the self proclaimed as “the biggest team the world has ever seen” Verified is Purpose PR firm (sister organization of Avaaz) partnered with UN, Luminate (Omidyar) & Ikea.

Share Verified “Collaborators” include WorldBank, Facebook, Twitter, TikTok, … you get the idea…

“Verified works with the support of Luminate, IKEA Foundation & UN Foundation & partners all over the world.”

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“Combating misinformation… Verified, an initiative of the UN in collaboration with Purpose PR, to provide content that cuts through the noise to deliver life-saving info., fact-based advice & stories from the best of humanity.”

Storytelling that aligns with with serves stakeholder capital.

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Storytelling that aligns with imperialismand serves empire.

Purpose/Verified (paraphrasing Guterres) states “we must never lose sight of each and every individual life” – after assisting with war on Syria, resulting in the hundreds of thousands of deaths; men, women & children.

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The specialty of Purpose is driving Behavioural Change with storytelling and “New Power”.

“Verified” is to create societal acquiescence (and even desire/demand) for the COVID19 vaccines.

“New Power – The ability to harness the connected crowd to get what you want” – Jeremy Heimans

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That’s a short introduction. Let’s get to the manual – and revisit Purpose & collaborators at end, or on a separate thread.

The research undertaken:

  • “What drives vaccine hesitancy?
  • Which frames will be most effective?
  • What kinds of message strategies have been effective…”
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Now let’s read from the “Guide to COVID-19 Vaccine Communications.” Source:

“Principles for building trust”

“The key method for obtaining societal acceptance for COVID19 vaccines will be the utilization of effective messengers. Tailored messages & timing [p. 7] is of critical importance – so we can expect to see a huge push via media & “influencers”.

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“Change social norms to help gain acceptance. We are deeply affected by the behavior and choices of people in our networks—even people we may not have met.” [p. 7]

The Ashe Experiment proved just that!

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“It all starts with trust”

“Our willingness to put a foreign substance into our bodies is highly dependent on trust… It’s not surprising that hesitancy regarding a COVID19 vaccine is so rampant…” [p. 8]

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“Stories of individuals being harmed by vaccines, whether they are true or not, can undermine larger campaigns.”

“If a messenger appears to be motivated by factors that conflict withthe recipient’s moral values” “the recipients of the messages won’t trust the messenger…”

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“During the COVID19 pandemic who do you get reliable health advice from?” – “Scientists and health professionals are the most trusted sources of advice during the pandemic.” [p. 9]

For this reason – we have the launch of “Team Halo” – in partnership with TikTok & Facebook.

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Team Halo: project of UN Verified (Purpose) & The Vaccine Confidence Project at the Univ. of London’s school of Hygiene & Tropical Med., w/ support from Luminate (Omidyar), IKEA, Global Challenges & UN Foundations. In partnership w/ TikTok & Facebook. https://teamhalo.org

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“The cues we take from messages and messengers help us quickly assess how we should feel about a particular issue. This is in contrast to slower, analytical thinking that requires more cognitive effort.” [p. 11]

Breakdown on motivations (Conservative & Liberal)

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“Timing is critical”

“By the time the” “vaccine was available, concern was lower, and so a lot of people chose not to get it.”

“An important aspect of timing is repetition.”

“This makes it important that people hear similar messages from a range of messengers.”

COVID Fatigue

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“So we know that the willingness to take a risk with vaccination will increase if you feel vulnerable and if you feel the need. But when everything looks okay, like it’s under control, why subject yourself or your child to this unknown substance if everything looks calm?” [p. 18]

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“Repeat. While being first with a message is important, it’s also important that people continue to hear the same message from a variety of sources.” [p. 19]

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“the right messengers”

“I couldn’t stress enough the importance of a message coming from within an in-group — someone that’s automatically on the inside. It’s almost like such messages even bypass deliberate cognition because they are coming from a trusted source…” [p. 21]

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“For the most part, we’re going to trust our in-groups until we’re forced otherwise. Right?…”

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“These anti-vaccine groups are getting traction because they are listening. They’re listening to the public.” [p. 22]

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“For Black Americans, for instance, barbershops turn out to be a really good place to get health info. and having doctors train the barbers” “turns out to be quite effective… having this trusted source who the experts trained to talk about it also helps broader dissemination.”

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“I imagine that you might be able to get corporations or governments or NGOs to get on board withvaccines. Say to them, ‘This is how your government reopens, or this is how your company reopens, once everybody’s vaccinated.'” [p. 25]

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“the regret angle is really important to leverage, because it’s something that parents really struggle with”

“many parents are also anticipating the possible regret if they do vaccinate & there is a problem, ‘Yeah, but what happens if he gets autism from the vaccine?’…”

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“the group who is most likely to purposefully choose to not vaccinate are highly educated. In speaking with them, these are people who have read the primary literature themselves, and they’re correctly interpreting it, so it’s not a misunderstanding.” [p. 26]

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“Build a narrative. Situate facts within stories of individuals reclaiming control of their lives to make them believable and relatable.”

“Try flipping the themes of choice, regret and control and frame them in a positive way to increase vaccine uptake.” [p. 27]

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“[To reach them] go to communities, and [target] the people they trust. They’re not immune to social influence [and messaging them with] ‘You’re freely choosing to do whatever you want, and this is why [a vaccine is] a reasonable choice,’ [rather than] ‘You should do this.'” [p. 31]

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“Historically in the African American community concerns about experimentation are founded and symbolized by the Tuskegee Syphilis Study” [p. 31]

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Hard to get over 40 Years of Human Experimentation in America: The Tuskegee Study

“Where possible, get deeply immersed in both online and geographic communities to understand their specific fears and concerns”

“Recognize that particular communities have significant & valid reasons to be fearful of new medical interventions & address these transparently” [p 33]

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“As humans—particularly those who live within collectivist societies—we are strongly influenced by our perceptions of what others will do, the informal and formal norms.” [p. 35]

“we know that information sticks, especially if it’s something we want to believe.” [p. 17]

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“To apply social norms theory to driving change, it’s useful” “to find the influencers and get them to change their mind, which can have big downstream effects”

“for example, if you were working in schools, you would target the kids who have the most connections with other kids”

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Acceptance

“it’s really coming down to working more at a community level and working with communities and finding spokespersons within those communities who are trusted, who can then share that message.” [p. 35]

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“And that’s really how many people make these decisions. Most people are, for lack of a better word, lazy decisionmakers in terms of just, ‘I just want someone else to tell me what to do, someone that I trust.’ And so the social network component is a huge factor.” [p 36]

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“Work with influencers to shift these perceptions.” [p37]

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“Particular emotions can motivate people to action or immobilize them. Using emotions intentionally can close the chasm between intention & action.

“If people are seeing messages that suggest that the risks of COVID19 are minimal, they’re unlikely to engage.” [p. 38, 39]

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“Fear can be very immediate, but it can also be counter argued. Parental love, who’s going to counter argue it?”

“The call to action is not getting a vaccine that is available to you. The call to action is, ‘Protect your family, protect your loved ones. Help the world’…”

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“A significant number of vaccine hesitant respondents responded positively to a hopeful message”

“Respondents would feel regret if their child got COVID19 & they chose not to vaccinate” [p 42-43]

[“Human behavior responds to emotion, not science” – MIT Sloan Sustainability]

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“In today’s context questioning the motives of gov’t is going to be one of the factors here [for a COVID19 vaccine]. So let’s say we approve a vaccine early…what the motives are behind it is going to be in question, whether the gov’t has everyone’s best interest at heart” [45]

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Nudge theory: “concept in behavioral econ., political theory, and the broader behave. sciences purporting positive reinforce., defaults, indirect suggestions,” “still allowing freedom of choice,” “that can influence behavior and decision making, especially aimed at issues of compliance.”

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